My friend Scott and I love to explore the city whenever we get a chance. That includes walking, taking photographs, stopping by at some stores, chatting with the store keepers, tasting something here and there and just enjoying each other’s company. Our last destination was 24th Street in Noe Valley. The sign for Chocolate Covered is way up and from the outside you don’t really get what the store sells. So we walked in and met Jack, the owner who has been there for over 25 years and has the largest selection of chocolates in the city and perhaps started the very first destination store for chocolate lovers. He’s got about 900 different chocolates at the moment but is hoping to reach 1000 by the end of the year. Besides having created his chocolate heaven, Jack has an interesting hobby; he puts street signs, antique or celebrity photographs on tin cans of different shapes and sizes and sells them at the store. He believes a lot of people buy the tin containers for sentimental value and then use it for functionality. A box with a special street sign could literally contain so many memories in it. You can put some chocolates in the tin can when you gift them to someone, or let the person fill it on their own.
After spending 15 minutes in the “Chocolate Museum” and chatting with Jack, I left the store with an impression that I was in some magical space which was unreal and didn’t actually happened to me. Except, we had two bars of chocolate with us that Scott and I picked. And as the owner noticed one of us picked the sweetest and the other the bitterest bar available at the store. Go figure!